PROTECT OUR WINTERS REBRANDING
PROTECT OUR WINTERS REBRANDING
Protect Our Winters (POW) is a community of athletes, scientists, creatives and business leaders advancing non-partisan policies that protect our world today and for future generations. Climate change has put outdoor playgrounds at risk. At Sid Lee Montreal, we created The Outdoor State, a campaign to stand for these playgrounds together, and protect them for our future. In parallel to the campaign, we rebranded POW, with a new graphic system and new colors to reflect the energy of POW.
Agency: Sid Lee
Role: Graphic design & Illustration
![](https://freight.cargo.site/t/original/i/6a37900f287ef95fa8ec8d9336fbf16d65c7f785c209e0da36b6c22d37cd7f3c/cSans-titre---1_Plan-de-travail-1.jpg)
![](https://freight.cargo.site/t/original/i/d44ef87b92fa25cedd761b0c17c593bc7dd0234a5bb4172bd496cf1a79016ed0/test4.jpg)
![](https://freight.cargo.site/t/original/i/86c7cd0de6f3baa5a98feabba4eb70fe837a832f507014af7d881942fdce8170/TYPE2_Plan-de-travail-1.jpg)
![](https://freight.cargo.site/t/original/i/7732eb18172d56f70c40775b3fc5cc867ba6dafd4ce105f2b30b02fa57e702fb/dSans-titre---15-01.jpg)
![](https://freight.cargo.site/t/original/i/cb65c4b3b54ba301d019bdd0e09ab1112a3a9bce8f4f915f9c762053ae055fea/dlTYPEPOW_Plan-de-travail-1.jpg)
![](https://freight.cargo.site/t/original/i/e1100e7f3d4609549223382f345f138547af320f16b528bfc6a0cc8ec448de8a/k52c7a495768397.5f74f8ec716a1.jpg)
![](https://freight.cargo.site/t/original/i/b51fa0087e73d4e3daf5d358901962b057dee60d3158c8eab32ef564bdc13638/lComposition-3.gif)
![](https://freight.cargo.site/t/original/i/74dc45db644054ade00a287afdbbd4920e2af0f3b67e90a62cb352f20dd25e4d/pComposition-3.jpg)
![](https://freight.cargo.site/t/original/i/41d55997eff2838631a6d3d53739e73722136ae09ebee058a4f2d78626e06b15/DCalque-2.jpg)
![](https://freight.cargo.site/t/original/i/ebf8a4531a0bc4c3a516e012c973dea464d4db329ed13a62c84f0aeaefd57dae/dpow-30sec-16x9-v11.gif)
![](https://freight.cargo.site/t/original/i/72290e94b17293d7528b680e7af616ea5289b151b9d3815b784d1c43a7f4f1f9/pow-30sec-16x9-v11.gif)
![](https://freight.cargo.site/t/original/i/73eb8bafddd4a815a598ac9a9ed2fd0dfdab635abf0e5f170b8100feeaa9c07b/trpow-30sec-16x9-v11.gif)
![](https://freight.cargo.site/t/original/i/8988669461e962b47c5edd85e4e264a1b4450be7e37e14ec905be001b4e31b4c/kpow2.jpg)
![](https://freight.cargo.site/t/original/i/13eb6d7a2087aae2386c903bcfd1bbade88dbcd15c36ee4ce044f66dc13d4164/Composition-10_1.gif)
![](https://freight.cargo.site/t/original/i/43c9120bd941b9fc4d8f7d9ac0b43fb398221c71b7a3d97c497ed3b545c9c0f0/rePOW_BEHANCE_2020.jpg)
![](https://freight.cargo.site/t/original/i/897bd073fcb74f47b6d91763836dddcf715a2980a6fb95e8b5af52b5d06eb656/dPOW_BEHANCE_2020-copie.jpg)
![](https://freight.cargo.site/t/original/i/6ff76418527e79021b1173264df464ee3328c47bb713e68721884cdad1e55604/kshutterstock_1532698208.jpg)
![](https://freight.cargo.site/t/original/i/f00152ab11f3b97f6f400f33f39e4fd947580e188f235b8b03a1de131d14c024/Composition-11.gif)
![](https://freight.cargo.site/t/original/i/0efdc17101fc0504f9e4c3f0721dff0200d7e139b3ac579133edb03536abd6d6/pPOW_BEHANCE_2020.jpg)
![](https://freight.cargo.site/t/original/i/6b9bdc20e6d5b7d1dcd79ebcafef474e533e14fd226a16ae5192fd456c8ab4d6/POW_BEHANCE_2020.jpg)
![](https://freight.cargo.site/t/original/i/fab27cb89c0eadc1b83fe7d229dbcc3fe3f4ec92488e10c86f3431e9b88f9eb2/pstamp3.jpg)
![](https://freight.cargo.site/t/original/i/b0676887e9bbab798c27be24273cf969f6c7e2befe0ceda8c0803e6651e7c924/trPOW_BEHANCE_2020.jpg)
Agence : Sid Lee
Directeur de création exécutif, global : Kristian Manchester
Creative Direction : Jonathan Lavoie & David Allard
Art Direction : Jonathan Lavoie & Philippe Cossette
Graphic design & Illustration : Anthony Morell
Motion Design : Valerie Bourdon
Directrice service-conseil : Ariane Poitras
Conseillère en service-conseil : Sarah Maude Raymond