Protect Our Winters (POW) is a community of athletes, scientists, creatives and business leaders advancing non-partisan policies that protect our world today and for future generations. Climate change has put outdoor playgrounds at risk. At Sid Lee Montreal, we created The Outdoor State, a campaign to stand for these playgrounds together, and protect them for our future. In parallel to the campaign, we rebranded POW, with a new graphic system and new colors to reflect the energy of POW.

Agency: Sid Lee
Role: Graphic design & Illustration

Agence : Sid Lee
Directeur de création exécutif, global : Kristian Manchester
Creative Direction : Jonathan Lavoie & David Allard
Art Direction : Jonathan Lavoie & Philippe Cossette
Graphic design & Illustration : Anthony Morell
Motion Design : Valerie Bourdon
Directrice service-conseil : Ariane Poitras
Conseillère en service-conseil : Sarah Maude Raymond